Pinnacle Financial Partners’ 2024 Online Annual Report was designed and developed to provide a digital experience that brings the firm’s year to life. The site, available at annualreport.pnfp.com, serves as both a business update and a celebration of the people behind Pinnacle’s success.
From the start, the site feels approachable and clear. A welcoming video sets the tone, highlighting Pinnacle’s message: “Building on Momentum. Positioned to Win.” The structure of the report follows a narrative that centers around its key audiences—shareholders, clients, and associates. Each section features compelling photography, warm quotes, and straightforward language that makes the content feel less like a report and more like a story of shared growth. Navigation is simple and intuitive, with downloadable resources provided for those who want to explore deeper. The clean design and mobile responsiveness reflect Pinnacle’s commitment to accessibility and modern communication.
Beyond aesthetics, the report effectively brings Pinnacle’s achievements to life by connecting numbers to people. Success is framed through the lens of community impact—like how 161 new revenue producers helped drive $2.6 billion in loan growth, or how client-focused strategies led to 30 national Best Bank awards. Interactive graphics and video clips help users connect with these milestones in meaningful ways. By making the experience engaging, informative, and human, Pinnacle demonstrates that its success isn’t just about financials—it’s about building real relationships and a strong future, together.
